Tagging goods with NFC is a smart move for the brand owner and one that improves the way the customer experiences the brand:
The use of this technology allows the customer to move between the shelves in the store and when he notices the product he is interested in, he can easily "tap" on the tagged item and quickly get information about it.
The operation in question is fast and is carried out using the smartphone, or another NFC-enabled device, and enables receiving detailed information about the product quickly - as well as password protection - to ensure protection of the brand and the authenticity of the product.